Copywriting

Why White Papers?

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Why White Papers

White papers. They are quite a mysterious little form of marketing genius. What exactly are white papers, though? How do you use them, how do you get them, how do they benefit your business? All of these questions and more are answered for you in this article. Read on to find out everything you need […]

Copywriting

Oxford Comma: The Lazy Writer’s Tool

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  The Oxford comma (a.k.a. the Harvard comma, the serial comma or the series comma) is just lazy writing. I, personally, love commas and overuse them. They are included in my text as parts of speech like a noun or a verb. I also overly use ellipses… but that is another blog topic. However, I […]

Copywriting

Why You Need Copywriting Services: A Guide

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Why You Need Copywriting Services

You are an expert in your field. Do you really need copywriting services? However expert you may be, unless your field is writing words you probably really suck at copy. It’s a harsh reality, boss. But it is a reality. That’s why copywriters offer copywriting services: to save your bacon and make you look like […]