Copywriting

Why White Papers?

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Why White Papers

White papers. They are quite a mysterious little form of marketing genius. What exactly are white papers, though? How do you use them, how do you get them, how do they benefit your business? All of these questions and more are answered for you in this article. Read on to find out everything you need […]

Copywriting

Grammar Rules: Why You Should Break Them

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Grammar Rules

Grammar rules can (and should) be broken.   The world descends into chaos. The police are running rampant through the streets. Memes are more powerful than bullets. Snide comments on Facebook remind you to add an ‘e’ at the end of ‘your.’ While the grammar police may have a long battle ahead of them, they […]

Copywriting

Oxford Comma: The Lazy Writer’s Tool

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  The Oxford comma (a.k.a. the Harvard comma, the serial comma or the series comma) is just lazy writing. I, personally, love commas and overuse them. They are included in my text as parts of speech like a noun or a verb. I also overly use ellipses… but that is another blog topic. However, I […]