Copywriting

Why White Papers?

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Why White Papers

White papers. They are quite a mysterious little form of marketing genius. What exactly are white papers, though? How do you use them, how do you get them, how do they benefit your business? All of these questions and more are answered for you in this article. Read on to find out everything you need […]

Copywriting

Are Content Mills Worth Your Money?

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Conveyor Belt

Content Mills. How convenient. If you are looking for blog posts, articles for your website or even reviews, page copy or any other form of the written word you may have come across a content mill without even realizing it. These so-called companies offer you a discount price for articles and content; the more you […]

Copywriting

Grammar Rules: Why You Should Break Them

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Grammar Rules

Grammar rules can (and should) be broken.   The world descends into chaos. The police are running rampant through the streets. Memes are more powerful than bullets. Snide comments on Facebook remind you to add an ‘e’ at the end of ‘your.’ While the grammar police may have a long battle ahead of them, they […]