Questions for Copywriters
Hiring a copywriter doesn’t have to be a daunting task. For many, the process has an unnerving aspect much akin to an interview. The right questions will go a long way. What you have to keep in mind is that like an interview or a first date, the selection process is a two-way street. Not only do you need to ask the right questions, but you also need to answer the right questions. It should
Why White Papers
White papers. They are quite a mysterious little form of marketing genius. What exactly are white papers, though? How do you use them, how do you get them, how do they benefit your business? All of these questions and more are answered for you in this article. Read on to find out everything you need to know about white papers and their relevance to your business. What Are White Papers? Let’s start off with the
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Conveyor Belt
Content Mills. How convenient. If you are looking for blog posts, articles for your website or even reviews, page copy or any other form of the written word you may have come across a content mill without even realizing it. These so-called companies offer you a discount price for articles and content; the more you order, the more you save! It sounds like a really great deal. But how can you be sure? Let me
Be Wary of Revisions
  It is no secret that people work for money. I have never held an interview where the potential employee said they wanted the job just for the sheer hell of it. Copywriters are no different. We work for money. (Albeit sometimes payment can come in the form of bacon). However, there is a line drawn when it comes to deliverables and revisions. What Do You Pay For? In reality, you are buying 1 of
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Grammar Rules
Grammar rules can (and should) be broken.   The world descends into chaos. The police are running rampant through the streets. Memes are more powerful than bullets. Snide comments on Facebook remind you to add an ‘e’ at the end of ‘your.’ While the grammar police may have a long battle ahead of them, they will not stop. Not until every i comes before every e; not before every person on the planet understands the
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